Good On Ya!

Good on Ya is a condom brand I created to put a playful spin on an otherwise serious, sometimes taboo product. The goal of this project was to evoke a specific emotion through the packaging and advertising of a given product. Good on Ya was set to create a bubbly, fun attitude towards the promotion of safe sex. The name of the brand is inspired by a popular Australian idiom used to indicate a job well done, reinforcing a positive message to potential users of the product. The facade of the package is flooded with icons of balloon animals using a soft pastel palette to elicit happy responses from users. The box is constructed to vertically stack the condoms, allowing them to be dispensed through the opening at the bottom of the package.
Overview
Good On Ya!
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vanessa.cassar@outlook.com